★ HOME OF THE CURIOUS · BY INTRODUCTION ONLY · EST. MMI · AMSTERDAM / LONDON · ★ HOME OF THE CURIOUS · BY INTRODUCTION ONLY · EST. MMI · AMSTERDAM / LONDON · ★ HOME OF THE CURIOUS · BY INTRODUCTION ONLY · EST. MMI · AMSTERDAM / LONDON ·
Before the copy, before the campaign, before the keynote — the shape of the thing being said. We hand you the skeleton. You, and better writers than us, put the skin on.
Duration
4 – 8 weeks
Mode
In-room
Cost
On request
Output
A narrative spine. A dozen scenes to hang on it. A short guide for the writers who come after us.
§ How it goes
01
Find the shape
The story already exists. It is hiding in three footnotes and one email. We go looking.
02
Write the spine
We return with a spine and twelve scenes. You tell us which two scenes we got wrong. We fix them.
03
Hand off
We brief the writers, the designers, the speechwriter. Then we get out of the way.
✓ A good fit if
You have a strategy doc, but no-one reads it past the exec summary.
The keynote is in eight weeks and you haven't written anything.
You're about to brief an agency and don't trust what they'll do without one.
✗ Probably not, if
You want a tagline. (That's the other page.)
The story is not yours to tell and you are hoping we'll agree it is.
You want us to write the copy. We don't. Better people do.
