★ HOME OF THE CURIOUS · BY INTRODUCTION ONLY · EST. MMI · AMSTERDAM / LONDON · ★ HOME OF THE CURIOUS · BY INTRODUCTION ONLY · EST. MMI · AMSTERDAM / LONDON · ★ HOME OF THE CURIOUS · BY INTRODUCTION ONLY · EST. MMI · AMSTERDAM / LONDON ·

Coustic B/Practice / Positioning

The one sentence
you stop
apologising for.

Not a tagline. The line underneath the tagline — the one your board, your buyer, and your mother each repeat back to you correctly, without looking.

Duration

3 – 6 weeks

Mode

In-room

Cost

On request

Output

One sentence. Two paragraphs beneath it. A short how-to for using them.

§ How it goes

Listen

Three weeks of interviews. Your board, your buyers, the person who quit last year. We take notes. We do not pitch.

Draft

We return with twelve candidate sentences. Most are wrong. We narrow together, slowly, in a room.

Land

The surviving sentence gets a how-to: when to use it, when to shut up, what to do when it falls apart in a keynote.

✓ A good fit if

You have too many decks and not enough of a reason.
Three people inside the company describe it four different ways.
A new chapter is starting and the old line won't survive it.

✗ Probably not, if

You want a tagline by Tuesday.
The decision has already been made and you want a room to rubber-stamp it.
You've already hired someone to do this, and are hoping we'll be cheaper.

No form.
A letter reaches us.

jan@boriginal.net

The one sentenceyou stopapologising for.

The one sentence
you stop
apologising for.